Zappos is an online retail marketplace. Being an online entity, there always remains an element of doubt in the minds of people about whether the platform is legit. Is Zappos legit? Many people are asking this question. Let us find out the answer to this question and more.
Zappos is known for its vast selection, free shipping, and a generous 365-day return policy, which has earned it a loyal customer base. The company gained prominence by addressing the challenge of buying shoes online, offering a vast selection over 150,000 styles from more than 1,000 brands, including Nike, Adidas, and UGG, as well as free shipping and a standout 365-day return policy with free return shipping.
However, with the rise of online scams and counterfeit products. in online marketplaces, Zappos also comes under scrutiny. So, is Zappos legit? Let’s find out!
What is Zappos & Is It Legit?

Zappos was established in 1999 and acquired by Amazon in 2009 for $1.2 billion. Specializing in shoes, clothing, and accessories, it is known for a vast selection of trusted brands, free shipping, and a 365-day return policy. As an Amazon subsidiary, it benefits from robust security and logistics but faces criticism for Amazon-related fulfillment issues. Shopping directly from the website or the official app minimizes the risk of counterfeits.
Overall, it can be said that it is a reliable, customer-focused retailer despite some operational challenges. There are several determinants that substantiate this point. The long-standing reputation, customer feedback, and the working mechanism of the company are some of the key indicators indicating the authenticity and the legitimacy of the company. Besides, the platform has to its credit millions of satisfied customers in addition to a robust privacy policy.
Although there are several reasons that solidify the fact that it is a legitimate entity, it is important to be vigilant as online platforms are prone to different types of scams.
What are the Features of Zappos?
Here is the list of key features of Zappos:
1. Wide Product Selection
Zappos carries an extensive range of shoes, clothing, accessories, and bags for men, women, and children, featuring thousands of brands from budget-friendly to luxury, like Nike, Adidas, UGG, and designer labels. The wide range of products ensures that the customer gets the product they are seeking. Just go through the listed items and choose the item of your liking.
2. Free Shipping
Another important feature of Zappos is free shipping. It offers free standard shipping on most orders within the U.S., with no minimum purchase required. Free returns are also provided, typically within 365 days. This is one such feature that can hardly be found in the contemporaries of Zappos.
3. 365-Day Return Policy
The company has a robust return policy. Returning your purchased item is not an issue at all when it comes to Zappos. As a customer, you can return most items within a year, provided they are unworn and in original packaging, making it one of the most generous return policies in retail.
4. Exceptional Customer Service
Zappos has a dedicated customer support system. The customer service is available around the clock throughout the week. You can reach out to the customer support via phone, live chat, or email, with a focus on resolving issues quickly. The platform is known for its friendly, helpful staff and occasional surprises like free upgrades to expedited shipping.
5. User-Friendly Website
Zappos has a user-friendly website. Its website features easy navigation, detailed product descriptions, high-quality images, size guides, and customer reviews to aid purchasing decisions.
The website has a clear, organized layout with easy-to-find categories including shoes, clothing, accessories, and subcategories such as men’s, women’s, and kids’. The top menu and sidebar allow quick access to specific product types, brands, or sales.
6. Secure Shopping
The website uses encryption and secure payment methods, ensuring safe transactions. The platform uses Secure Sockets Layer (SSL) encryption, a standard security protocol, to encrypt data transmitted between the user’s device and the website. This ensures that sensitive information, like credit card numbers, addresses, and login credentials, is scrambled and unreadable to potential hackers.
Is Zappos Safe?

Yes, Zappos is safe for online shopping, with robust security measures and a strong reputation as a legitimate retailer. There are several reasons that substantiate these claims. Here are some of the key determinants that prove the legitimacy of this platform:
1. SSL Encryption: The platform uses Secure Sockets Layer (SSL) encryption, a standard security protocol that protects data transmitted between a user’s device and the website.
2. Secure Payment Processing: It has partnered with trusted payment processors that comply with Payment Card Industry Data Security Standards (PCI DSS).
3. Verified Website: Zappos is a verified, legitimate website, backed by its ownership by Amazon since 2009. Security certificates ensure it’s not a phishing or counterfeit site, reducing the risk of fraud when shopping directly through the official site or app.
4. Clear Privacy Policy: The platfrom provides a transparent privacy policy detailing how customer data is collected, stored, and used.
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Zappos Privacy Policy
Zappos has a robust privacy policy. This is aimed at ensuring transparency and helping the customer make an informed decision. It is crucial to understand how your personal information is collected, used, and shared. Let us dive into knowing more about Zappo’s privacy policy:
1. Data Collection: The information is collected through the user’s interactions on the website and mobile apps. It includes data from searches, purchases, and customer service communications.
2. Automatic Information: The company collects data automatically via cookies, log files, and device identifiers. This plays an important role in personalizing and improving the user experience.
3. Data Sharing: Personal information is shared with third-party service providers for functions like order fulfillment and marketing. However, it is important to have user consent.
4. User Rights: Users reserve the right to access, update, and control their personal information. As a user, you can opt out of marketing communications and request account deactivation.
5. Security Measures: The company has put in place various security measures to protect user data. However, it is recommended to stay vigilant and manage your privacy settings actively.
How to Use Zappos Safely?

To ensure a safe, secure, and hassle-free shopping experience, there are some practices that you need to follow. Doing so will help you protect your personal information and up the ante on your overall security while using the platform. Here are some of the key steps that you need to follow:
1. Use two-factor authentication: If Zappos supports two-factor authentication, make sure you enable this feature at the earliest, for the reason that it adds an extra layer of security to your account.
2. Update your Zappos App: Whenever there is an update available, update your Zappos app to the latest version available to do away with glitches and benefit from the latest security patches and features.
3. Choose a Secure Password: Choose a strong and secure password for your account. Make sure you don’t choose easily guessable information like your birthday or commonly used words.
4. Avoid Using Unknown Networks: Don’t use Zappos on unknown and unsecured WiFi networks. These networks are more susceptible to hacking attempts.
5. Use a VPN: Using a VPN is yet another option that you can resort to. This will help you encrypt your internet connection and secure your data.
6. Monitor Your Account Activity: Track your activity. If you notice any sort of suspicious activity, report it immediately for the required action.
Pros and Cons of Zappos
Since there are two sides to everything, positive and negative. The same goes for Zappos. The pros and cons of this online marketplace can be summarised as under:
Pros
- Zappos offers an extensive range of products, including thousands of brands and styles of shoes, clothing, and accessories for all ages, from budget to luxury.
- The shipping and return are available for free. The company has a robust return policy according to which you can return your unworn item within 365 days. It reduces the purchasing risk.
- The customer service is excellent. It is available 24/7. Reach out to customer service via support via phone, chat, or email. It has a reputation for friendly, helpful staff and occasional perks like free expedited shipping.
Cons
- The prices of some items are too high for a commoner. The prices are higher than competitors or discount retailers, especially for non-sale items, though price matching may be available.
- Some customers report occasional delays in shipping. During the peak season, the orders are delivered beyond the given date. This is being reported despite the free shipping option.
- Zappos has limited international shipping. The platform primarily serves the U.S., with limited or costly shipping options for international customers.
Ratings of Zappos

Zappos has a mixed reputation based on customer ratings and reviews across various platforms, reflecting both its historical strengths and recent challenges. Here is how the said platform is rated by different rating sites:
1. Trustpilot
Zappos’ Trustpilot rating is notably low, with a score of 1.5 out of 5 stars based on 570 reviews as of recent data. This reflects significant customer dissatisfaction, though Zappos responds professionally to many complaints, often offering solutions. Customers frequently report late deliveries, items marked as delivered but not received, or orders canceled without notification.
2. Sitejabber
On Sitejabber, Zappos holds a 3.2 stars out of 5 stars. The rating is based on 721 reviews, indicating general satisfaction. Customers praise the extensive selection and hassle-free return policy, but report concerns about delivery delays, order cancellations, and receiving used or damaged items.
3. PissedConsumer
On PissedConsumer, Zappos has a 2.9-star rating out of 5 stars. The rating is based on 44 reviews, with a neutral sentiment. While 71% of users would recommend Zappos, complaints focus on customer service inconsistencies, receiving fake or used products, and delivery issues. In simple words, there is a mixed review for the said platform on PissedConsumer.
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Is Zappos Legit: Final Take
At the outset, let me make it clear that Zappos is a legitimate and authentic online platform that deals in the sale of a wide variety of products, including shoes, clothing, and accessories. All the key indicators prove that there is nothing to worry about when it comes to buying from the platform. However, it is important to be careful for the reason that online platforms are prone to different sorts of scams.
Zappos excels in convenience, customer service, and a risk-free shopping experience, making it a top choice for footwear and apparel. However, potential drawbacks like higher prices, occasional shipping hiccups, and limited international reach may affect some shoppers.
Frequently Asked Questions
1. Are products on Zappos authentic?
Zappos sources products directly from reputable brands and suppliers, ensuring authenticity. Unlike some marketplaces, it does not allow third-party sellers.
2. Does Amazon’s ownership affect Zappos’s legitimacy?
Amazon’s 2009 acquisition strengthens Zappos’ legitimacy with robust security and logistics.
3. Does Zappos sell counterfeit products?
No, Zappos does not sell counterfeit products, as it sources directly from authorized brands.